On December 14, New Hope Dairy, Grassroots Zhiben, and Yunnan Enjie New Materials Co., Ltd., one of the Hurun Fortune Global 500, and its holding subsidiary, Hongchuang Packaging, jointly signed a strategic cooperation agreement. All parties to the cooperation will integrate the advantages of supply chain resources, establish strategic cooperation in basic scientific research, cutting-edge innovative research and development, supply and demand matching, innovative product transformation, etc. innovative explorations.

From the point of view of industry insiders, with the advent of the era of new material technology and "design-driven innovation", New Hope Dairy takes the lead in establishing strategic cooperation with the "little giant" of new material technology, or will start the Chinese dairy industry following "pasteurization" and "" After aseptic packaging", a new round of "refresh" trend of internal and external integration. Fresh Strategy + New Materials, New Dairy Layout "Fresh Cube" One of the partners "Enjie" is the global leader in the lithium battery separator industry, with two systems of packaging + new energy, specializing in basic material research, new Frontier research on material development, replacement of traditional packaging materials, and application of environmentally friendly degradable materials. In terms of new materials and packaging business, its subsidiary Yunnan Hongchuang Packaging Co., Ltd. is an international milk carton supplier, and one of the few in the world that has the production capacity of three types of liquid packs, paper cups, paper bowls, and plastic lids. The company has dozens of innovative professional technologies with independent intellectual property rights, and its customers cover mainstream dairy companies at home and abroad. The strategic cooperation with the new material technology and packaging "Little Giant" is behind New Hope Dairy's in-depth thinking and layout of the "Fresh Cube" strategy and industry development. Looking back at the history of the development of the dairy industry, the "pasteurization method" invented by Pasteur in the 19th century made milk separate from pure "natural things" and became a commodity that can be mass-produced, bringing about a sub-revolution in the milk industry; invented in the middle of the last century Aseptic processing technology and packaging have expanded the transportation radius of milk and contributed to the sub-revolution of milk. As an important part of the dairy industry technology chain and an important medium for direct contact between brands and consumers, packaging is more important for the innovation and development of the dairy industry at the moment of the rise of new material technology and "design-driven innovation". It is against this background that New Hope Dairy and Enjie Co., Ltd. have reached a strategic cooperation, aiming to open up an important upstream link of the "fresh strategy", carry out new technology research and development through internal and external integration, overcome technical difficulties in the industry, and initiate new changes in dairy products. Continuously deepening the "Fresh Cube" strategy of New Hope Dairy In the new era, it will further consolidate the competitive advantage of the domestic dairy industry.

For example, in the field of low-temperature dairy products, photo-oxidation is an important issue to consider to limit the loss of milk packaging and nutrients. At present, most of the milk packaging on the market uses aluminum foil to reduce the impact of light. This approach not only increases the cost of the product and makes the packaging more difficult to recycle, but also cannot be heated by a microwave oven, which affects the experience of many consumers. It is reported that the cooperation between New Hope Dairy and Enjie and its subsidiary Hongchuang Packaging will combine the technical advantages of all parties to jointly explore new packaging materials, while replacing or reducing the use of aluminum foil, while preserving the content of fresh milk to a greater extent Proteins, vitamins, active nutrients and other substances ensure the stability of product taste and make it more convenient for consumers to use. At the same time, all parties involved in the cooperation will jointly explore and graft cutting-edge printing technology and technological materials to dairy packaging products to enhance product quality from the inside out. According to reports, the packaging of the 24-hour platinum full-quality milk launched by New Hope Dairy not long ago is a product developed in cooperation with Hongchuang. The laser light effect produced by special materials is more recognizable and the consumption experience is better. In addition, all parties will continue to explore the personalized needs of younger generation consumers for packaging, such as customized models, AR code scanning recognition, hollow patterns and other designs, and carry out research and development applications in line with the diversified and fashionable consumption concepts of the Z generation. Packaging enhances the sense of interaction and participation, further shortens the distance with consumers, and deepens the brand positioning of New Hope Dairy as "the choice of the new generation". Xi Gang, chairman of New Hope Dairy, said that the consumption upgrade in the food industry has driven enterprises to continuously seek breakthroughs in new processes, new materials and new packaging. This cooperation with Enjie has brought new hope to the development of New Hope Dairy. 's assistance. "I hope that with packaging materials as a breakthrough, New Hope Dairy and Enjie can develop more extensive and in-depth cooperation fields in the future." Technology drives green cycle, and small packaging also has great achievements. The development goal of Zhonghe shows due responsibility and responsibility. As a representative brand of the national dairy industry, New Hope Dairy actively integrates the call of the state into the process of enterprise development, and strives to promote the green and recyclable development of the industrial chain. Take it as an important part of practicing corporate social responsibility. Making dairy packaging more environmentally friendly is also the main direction for future material research and development in the cooperation between New Hope Dairy and Enjie and Hongchuang. In terms of green packaging applications, according to the development plan of New Hope Dairy, the proportion of degradable and recyclable green packaging will be continuously increased. Hongchuang Packaging has been deeply engaged in degradable packaging for many years, starting from traditional materials and processing and modifying polyethylene materials, so that the packaging can be completely degraded within 3 years in the natural environment, and can be completely degraded within one and a half years under specific soil burial conditions. degradation. Through this cooperation, New Hope Dairy will work with Enjie and Hongchuang to develop alternative degradable materials and use more renewable energy, and promote environmental protection in the entire chain of energy use, manufacturing, and recycling of packaging products. This cooperation also paid attention to the problem of yogurt hanging on the wall that has been plaguing merchants and consumers. In traditional yogurt packaging containers, 20%-25% of the contents are usually left on the wall, which not only causes food waste, but also increases the cleaning cost of packaging recycling. According to reports, Hongchuang Packaging has carried out in-depth innovative research on processing technology, and is expected to jointly promote innovative materials that do not hang on the wall with the new dairy industry in the near future, thereby effectively reducing food waste, reducing environmental pollution, and improving recycling efficiency.

At the same time, the partners will also reduce the use of packaging materials, reduce resource consumption, reduce transportation weight, reduce the fuel consumption of transportation vehicles, and reduce carbon emissions through research on lightweight packaging. According to reports, all parties are planning a series of innovative measures to make the entire life cycle of packaging from raw materials, manufacturing, transportation to use and disposal, in line with the requirements of ecological and environmental protection, and promote 100% recyclable packaging. To practice green and low-carbon production methods, it is important to stick to it consistently. In April this year, New Hope Dairy signed a strategic cooperation agreement with the scientific research and innovation team of the Feed Research Institute of the Chinese Academy of Agricultural Sciences. With the goal of promoting carbon neutrality in the dairy farming industry, they discussed the special scientific and technological work in ranching, R&D and production, and created A sample of sustainable green tech agriculture. At the 8th Freshness Ceremony held in September this year, New Hope Dairy, as the organizer, joined various dairy companies to launch the "fresher, lower carbon" initiative to promote the green development of the dairy industry. The cooperation with Enjie this time is an important part of New Hope Dairy's value chain promoting the circular development of the enterprise. From focusing on itself to driving the industrial chain, from product upgrading to green development, it reflects New Hope Dairy's long-term pattern awareness and overall thinking in the industry. Facing the increasingly international competition in the industry, diversified market demands and consumer experience, New Hope Dairy has joined hands with the "little giants" of new material technology to promote "rejuvenation" through internal and external integration, and has firmly grasped the initiative in innovation and competition. "Fresh step" on the road to breaking the game.